Calvin Klein team up with renowned photographer Steven Meisel once again for their Spring-Summer 2011 campaign - which launched globally March 1st across multiple digital platforms – online, mobile, print and outdoor.

The campaign is designed to transform ck one, previously the name of a line of unisex fragrances, into a global lifestyle brand that includes jeans, underwear and fragrances. It also aims to introduce a younger demographic to the ck one brand, which debuted in 1994.