Canadian underwear brand Garçon Model returns with a second collection continuing its quest to offer premium men’s underwear with a bold aesthetic.
Garçon Model has quickly positioned itself as one of the most sought-after new male bodywear brands. Its fresh color palette and instantly recognizable logo demand attention with classic styles that are familiar, and a quality that is superior.
With much anticipation for the follow-up collection Garçon Model drew inspiration from Miami, playground of the rich and famous.
From the bright lights of Ocean Drive and Art Deco pastels of South Beach to the energy of Downtown Miami, Garçon Model presents an unashamedly vibrant range of 17 colours and styles for the season ahead.
The iron-free microfiber range of form fitting briefs, trunks and boxers all boast the iconic Garçon Model waistband that is guaranteed to add a pop of color or flash of style to any outfit.
“There is something really celebratory about this collection and we feel that is reflected in the designs. Men’s underwear really needs a refreshing splash of color and by taking inspiration from Miami we were able to bring a sense of elegance but with a vibrant twist. Our primary goal is to help men look good and feel sexy without compromising comfort.” – Patrick Lafontaine, co-founder of Garçon Model.
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