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Dolce & Gabbana advertising campaign

The new advertising campaign for Dolce&Gabbana Underwear stars five of the most representative Italian football players. Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito are the new faces and bodies of the Dolce&Gabbana Underwear advertising campaign.

The players, photographed by Mariano Vivanco in a vintage style changing room, display healthy and athletic bodies sculpted through rigorous training sessions and discipline.




Uomini – Dolce & Gabbana, pictures by Mariano Vivanco.

Masculinity and Sensuality.

Uomini - Dolce&Gabbana, pictures by Mariano Vivanco.

The images of the book, published by Rizzoli, are inspired by masculine archetypes, modern Adonis reminiscing of Greek and Roman traditions: the hero, the soldier and the sportsman.

The volume, released as a complement to all publications printed as corollary to Dolce&Gabbana Men’s 20th anniversary, depicts the male body in yet another perspective: as a model worth of inspiration, a beauty ideal which transcends times, trends and cultures.

Looking at the images shot by Mariano Vivanco, both in black and white and in colour, what is noticeable is not just an array of well-known faces from all international catwalks, but a snapshot of Mankind. Their perfect bodies and their tensed muscles, sculpted by training and discipline, are almost reminiscent of an anatomy manual, and yet they are not losing one ounce of sensuousness and grace.

The last section of the book is dedicated to Tony Ward.
Icon of the 80’s and 90’s, Tony’s charm is almost primitive. He shows himself to and plays with the camera without filters. The result is a series of images which are drenched in sensuality and eroticism, thanks to the eloquence of a face and a body whose charm stands, unadulterated, the test of time.

This book will go to support Project EUPLOOS (www.linesonline.org).
Project EUPLOOS was born out of an initiative by the Gabinetto Disegni e Stampe of the Uffizi (GDSU) – Soprintendenza Speciale per il Polo Museale of the city of Florence, in collaboration with the Kunsthistorisches Institut in Florenz Max-Planck-Institut and the Scuola Normale Superiore of Pisa. Project EUPLOOS aims to put online the entire collection of the GDSU by creating a complete, accessible computerized catalogue.








Backstage at Dolce & Gabbana advertising campaign

Dolce&Gabbana dedicates part of Gym and Underwear’s collection to the South Africa World Cup. Dolce&Gabbana has always been very close to the world of sports and to football in particular. This is a young collection thought up for those who love a sporting dynamic lifestyle. The colors chosen are the ones that represent the Italian national team: blue, light blue and optical white.

The Italian national flag features on all the garments in the collection: tracksuits, short jackets, polos, vests, shorts, sweats, T-shirts and trousers. Materials are lightweight, comfortable and technical, a ribbed jersey being one example, for a clean-cut look and longer-lasting articles.