David Beckham's new campaign was released worldwide on Feb 6. Director Guy Ritchie filmed the David Beckham Bodywear campaign for H&M. In this short video, David plays the role of an action hero with an incredible body and amazing soccer skills.
For the director Guy Ritchie, shooting this project was a lot of fun. “For me, this felt like more than a campaign – it was like directing a short film.” The entire film is just less than two minutes, but it tells an entire story with absolutely no dialogue. Basically, the campaign follows David chasing a Range Rover through his neighborhood, while wearing solely his boxer briefs. It truly is a beautiful sight, and it deserves a watch!
The experience wasn’t only thrilling for the director, but David enjoyed it as well. “Working with Guy has been a fantastic experience. I hope everyone has as much fun watching the film as I had making it.”
“No matter how many campaigns I do with H&M, I will never get used to seeing myself on billboards,” he said. “It’s always a surprise to me when I see them. I’m lucky to work with such great photographers and stylists, so the images are always the best they can be.”
David Beckham launches his new Bodywear range for H&M at H&M, Regent Street in London, England on February 1 2012.
David Beckham was dressed in a cream thick neck cardigan and vintage jeans at a press conference to launch the long awaited range, which goes on sale in H&M stores around the world on February 2.
"Everyone needs underwear - most of the time. I think there's obviously some good underwear brands out there but there are not great ones - in my eyes - and that's why I wanted to do it myself. I know what feels good and looks good and I wanted to do something a bit different."
What do Lady Gaga’s world renowned hit single Alejandro and leading men’s underwear brand 2xist have in common? If you guessed scantily clad men you’d be close, but more specifically it’s André Ziehe.
Though you can’t see his face, the beautifully sculpted chest and arms carrying international pop mega star Lady Gaga on the Alejandro single cover is André Ziehe. In the world of men’s fashion Ziehe is huge, modeling for all the top men’s fashion houses and working with Lady Gaga.
What you might not know about André Ziehe is that he is now the headlining model for 2xist’s.
A polished stainless steel body. Silver hands and numerals. An unfailing analog dial... Very few things these days are as beautiful or as practical as a classic men’s watch. It’s the only accessory you’ll ever need, and it could be yours, no strings attached. Just click here (or the link below) to enter for a chance to win one of the three watches. Contest […]
Miguel Caballero has an unusual way of running his organization. He encourages employees to take a bullet while wearing a piece of the company's ballistic clothing. To date, he has shot more than 650 trusting souls without serious injury. Occasionally, he will even shoot photographers and journalists -- but for that, you have to go to the Bogota, Colomb […]
The Watch Snob once infuriatingly declared, “There is no watch between $1,000 and $3,000 that is worth buying.” The rest of us at AskMen disagree. In fact, this is precisely the range that most of us are looking in when shopping for our first watch that matters.What’s a watch that matters? It’s a watch that you spend a lot of time researching and saving up f […]
[SALE UPDATE: Save 25% on everything in Five Four's store. Sign up and save an additional 25% as a Five Four Club member.]We know, we know -- shopping's a huge pain. Not only do you need to find the time to get your sorry self to the store, but you also need to know which stores to go to in the first place. If you don't have the time or state […]
Want your own personal "Blue Steel" look for your next profile picture? Portraitist Peter Hurley thinks he's cracked the code to the perfect selfie. He calls it "squinching" (step aside, Tyra) and asserts that it makes the subject of the photo "ooze confidence and self-assuredness." The secret? Based on the pictures, it […]
Beards are cool. Women prefer them, there are so many different styles and there’s even a rock band in Australia called “The Beards” that have three albums where every song is about how awesome beards are. But, if you're going to rock a beard in a professional environment, you better make it well-groomed.For that, Philips has developed a futuristic bear […]
Listen here or on 8tracks.AskMen x Eddy Chai From Odin New York: November 2013 from AskMen on 8tracks Radio.In September 2012, we couldn't shut up about a series of music collaborations we did with some of our favorite brands at New York Fashion Week. If you listened to any of them, you'd understand why. They were goood. The fashion industry is run […]
Here are some great new watch releases from 2013 that come in at under $500. We’re looking for accurate Swiss or Japanese quartz movements; hardened mineral glass or sapphire crystals; stainless-steel cases with screw-in casebacks or backs held with four to six screws; firm but smooth crown actuation (hoping for screw-down crowns); bracelets with folding sa […]