The Obviously brand was established in March 2007 as a passionate approach to the creative design of products that seek to improve upon existing designs. Rather than simply taking existing designs, re-branding them and throwing in some new colors, they wanted to seriously look at the design side of them and work out how things could be done in a better way.
The Obviously brand was created as a unique range of men's underwear that would bring comfort to men who had suffered at the hands of their underwear long enough!
This desire to improve upon what was currently available in the underwear market led Obviously down the path of examining every annoying thing about men's underwear and working through a solution that would improve the underwear experience for everyone. The result is anatomically designed, Obviously for Men underwear range.