Hugo Boss started his clothing company in 1924 in Metzingen, a small town south of Stuttgart in Germany. Hugo Boss has become one of the most dynamic and sought after names in men's fashion. Hugo Boss uses his expertise in high end design to create his popular men's underwear, swimwear, and athletics collections.
Hugo Boss focuses on classic silhouettes such as the traditional brief, boxer brief, and a sporty mini brief in a variety of fabrics from 100% cotton to stretch cotton creating a men's underwear collection that has something for everyone.
Focusing on classic design Hugo Boss also creates men's underwear, swimwear and athletics with a focus on construction, quality, and fit. Everything you buy from Hugo Boss is constructed from top-quality materials. Additionally, the various styles are cut to mold to your body rather than hang limp.
Hugo Boss underwear is designed for guys on the go. It is modern, sexy, athletic and stylish. It is a popular choice for today’s active man.