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It’s Time for a Change: Celebrates 10th Anniversary of National Underwear Day with NYC Pop-Up Store

One-of-a-Kind Store and Top Models Bring to Life Expert Service Available from Freshpair; Consumers Nationwide “Get Briefed” on Underwear Style I.D. with Online Personality Quiz, the leading online underwear retailer and go-to source for expert advice on men’s and women’s underwear and intimates, will unveil its one-of-a-kind “It’s Time for a Change” pop-up store in New York City tomorrow, August 22nd, to celebrate the 10th anniversary of National Underwear Day, the company’s signature holiday. Paying homage to a decade of underwear celebration, as well as the personalized experience its online customers will now enjoy following the company’s rebranding, Freshpair invites everyone to 315 W. 57th Street in Manhattan, August 22nd and 23rd, from 11 a.m. to 7 p.m. daily.

The “It’s Time for a Change” experience store will offer free underwear from the event’s title sponsors—Calvin Klein, Wacoal, Leonisa, Emporio Armani, 2xist, C-IN2, Rated M, and others—as well as demonstrations of Freshpair’s signature At Home Bra Fitting and Men’s Underwear Club services, advice from style gurus, exclusive specials and giveaways, and a walk through model alley where (you guessed it) New York’s top models will be showing off the latest underwear looks.

“’It’s Time for a Change means so many things to Freshpair,” says Matthew Butlein, President of “It announces our company’s rebranding, but more importantly it means that it’s time to change and personalize customers’ online underwear buying experience, which is what we do. Freshpair wants to change the way people feel in their underwear. We want to be the source of expertise that provides the best fit, the best variety, the best style, and the best advice to empower our customers to look and feel confident.”

Designed to emulate the unique online experience that Freshpair provides its online customers, the “It’s Time for a Change” pop-up will engage visitors at first glance. With dozens of underwear brands and styles showcased on a bevy of beautiful models, personalized advice and style tips from Freshpair experts, exclusive specials and giveaways, refreshments, music, and VIP treatment in the Freshpair Lounge, consumers will delight in the celebration that is National Underwear Day. But the fun isn’t limited to New York. Everyone is invited to “get briefed” on his/her underwear personality with Freshpair’s signature “Underwear I.D. Quiz” and receive special offers on future purchases. Visit to participate.

For more information about National Underwear Day visit

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