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Eliminate saggy beach bums with D.HEDRAL BEACH

D.HEDRAL introduces its debut men’s beachwear collection that factors the size and shape of the bum for an improved silhouette and perfect fit.

Designed and manufactured in Italy, D.HEDRAL BEACH offers beachwear with tailored fit beyond a waistband measurement that enhances the natural bum shape with maximum comfort.

D.HEDRAL’s patented AngleFit Technology introduces three angles: 95° (Full), 115° (Average), 135° (Slim) that alter the capacity and support of the beachwear to create a perfect second skin with figure-hugging precision and zero sag.

The iconic ‘Gigolo Joe’ underwear style has been reworked into sporty beach briefs with a tonal thermotape ‘Y’ to further emphasise the man’s curves.

The ‘MF’ range offers exclusive luxury with a deep waistband, grey cord and branded metallic toggles whilst the classic ‘Hermann’ briefs add a splash of colour with bold brights including red, taxi yellow, violet and samba orange with contract cords.

‘Hector’ is the perfect style for men looking for slightly more coverage with a retro aesthetic whilst quick dry water-repellent fabric makes the ‘Horacio’ short (featuring just the one AngleFit) the ideal style for the guy on the go.

Visit : D.HEDRAL

2wink Australia Launches See Through Swim Briefs H20 Just Add Water

Aussie brand 2wink Australia are certainly turning up the heat by adding a new range of swimwear briefs to it’s collection, entitled “H20, Just Add Water”.

Leaving very little to the imagination the design was made for guys oozing body confidence. The snug fitting swimmers hug all the right places, and when wet the white front pouch has an EXTREME see through rating. “Something not to be worn around the family pool” laughs 2wink co-owner Carl McNeill. Released in traditional but very sexy colors “Ferrari Red” and “Lamborghini Black” both branded with the company’s rubber logo positioned front and center.

ADDICTED TO SWIMWEAR

Addicted is proud to present its first great swimwear collection for 2013. While previously the brand ES collection had presented Addicted swimsuits styles time to time, now they want to surprise you with a complete collection, with designs for all types of audiences, but yes, public Addicted!

Addicted is the little sister of ES Collection, a more youthful, daring and also more affordable, but not because we made cuts in design or quality. Addicted styles are produced with top quality fabrics and presents a simple but fancy designs, flattering and bold colours for this summer. Like its big brother, Addicted is also designed and produced in Barcelona.

ADDICTED TO SWIMWEAR The campaign takes place in a quite summer heat, swimming pool and sand. All three models: Alexander, Alioth and Acorán (already presented by ES Collection in the campaign EL HIERRO) transport us to our best summer dreams where water, sun and sand occupy all our days. All this, of course, registered by the hands of official photographer Joan Crisol.

Visit : Addicted