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Modus Vivendi : Buddha Line

Modus Vivendi proudly presents the fourth part of its latest campaign in which its new 2015 collection is presented by ten of the most individual, visionary photographers active in the world today.

After first three stops in England, the USA and Greece, the home of Modus Vivendi, they take you to Spain and its red-blooded capital, Madrid, the home of Spanish photographer Joan Crisol.

Crisol presents us with superb images of serenity, inner strength and harmony which, we feel, perfectly capture the spirit of the new Buddha line.

In fact, Christos Bibitsos, founder of Modus Vivendi, drew his inspiration for the new line from the martial arts practices of Shaolin monks, using oriental oranges and yellows to complement blacks in this wide new range of men’s underwear and loungewear.

There’s the super comfortable Buddha robe, lounge pants and converter boxers, along with some of the best-loved, highly individual Modus Vivendi designs, such as the langot, the sumo brief and sarouel pants, in new colors, patterns and fabrics.

Joan Crisol chose model Davide Zongoli for the shoot. An artist, dancer and acrobat, Zongoli’s heroic physique, focus, incredible strength and flexibility helped Crisol to create the brilliant, mesmerizing images that illustrate the Buddha line.

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ES Collection : 2014 Swimwear Campaign – THAI (Part 2)

ES Collection swimwear campaign entitled THAI, featuring models Jacob Covadlo, Roman Dawidoff, Gabor Hegyi. Campaign photographed by Joan Crisol.

If you missed part 1, you can see it here.





ES Collection : 2014 Swimwear Campaign – THAI

"The search for paradise, the idyllic, outdoor and even our fantasies are things that always make us look for new challenges in every one of our new campaigns.

We constantly aim to outdo ourselves each season, and with that, ES collection wanted to carry out a photo shoot outside of Spain for the first time ever. The place of choice to photograph the 2014 swimwear campaign was Thailand - the beaches of Khao Lak and the Similan Islands to be exact. A paradise of beauty beyond compare, these places are full of the ancestral and cultural Thai magic that is on offer to all visitors.

"THAI" has been the biggest production that ES Collection has undertaken thus far. A huge team of professionals, the latest generation tech team, wonderful locations and an abundance of excitement has made this great campaign possible," comments Hector Aguilar, the ES Collection Production Manager.

Over 11 days the ES Collection team was hard at work, capturing the striking images seen in the "THAI" campaign. Even with some slight difficulties in the production process, being able to obtain gorgeous images in such a sublime venue was not a difficult task. However, a location is not just physically beautiful because of what you see, but also because of its inhabitants, and this is one of the main reasons why Thailand is wonderful. "The Thai people among the most polite, friendliest and happiest people we have ever come across. We are proud to have chosen Thailand as the location from where to present our new swimwear campaign to the world," says ES Collection Product Manager, Eduardo Suñer.

He adds, "The swimwear collection that ES Collection is launching in 2014 is probably the most elaborate and original until now. The material and fibres used, and new high-quality overlays, such as elegant yet innovative designs and colours, are just some of the things you will find. We are extremely satisfied and proud of the result, and I am sure people will love it."

A landscape of dreams, nature in its pure state, sensuality and masculinity, ES Collection is proud to present its new swimwear campaign for 2014: THAI.

Photographer: Joan Crisol
Models: Jacob Covadlo, Roman Dawidoff, Gabor Hegyi

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