Quarter Homme Bodywear Campaign

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Guys, let’s face it: When it comes to weddings, it’s all about her. From the rehearsal dinner to the reception to the exotic honeymoon locale, we’ve got little say. And then, of course, there’s the dress -- perhaps the only thing anyone cares about. After all, even if the salmon is bland, the bridesmaids are drunk and the band plays "Sweet Caroline […]

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At the beginning of the year, we put out a call-out for readers to take part in a style consultation for an AskMen web series called Dress Your Best. Judging by the number of emails we got, many of you are looking for guidance in the style department. And that's exactly what we're here for. We have tons of articles on how to look better, but learni […]

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How I laughed when I first saw this video (from 20 seconds onwards). But that was two months before the 2013 London South Tough Mudder that I, along with my MF team-mates Ben Ince, Sam Rider and Max Anderton, will be taking on tomorrow. As the event has approached, this clip has started to haunt me. My sadistic pleasure at one man getting tasered into ever-l […]

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