Designed to provide the perfect fit to cradle the man’s pouch. Lick underwear’s patented design of the pouch accentuates while offering unrivaled comfort for men.
Moving away from the conventional and traditional approach to male underwear of one style suits all – the vibrant LICK brand has introduced a range of 4 “lifestyle” underwear products from Leisure, Individual, Classic and even… Kinky. The LICK brand says a lot about its customer!
LICK is the brain child of Ben Sawyer who was inspired to produce the range because of the limited choice of quality and comfortable men’s underwear. He’s created a brand that’s fun, reflects the character of the man wearing it, and caters for different lifestyles.
Ben commented, “LICK was created to provide underwear which gives room for the male extremities to breathe and sit comfortably. LICK is ergonomically designed just to create comfort for all men regardless of their lifestyles! Lick provides something for everybody, it’s about being yourself, being comfortable and having fun!”