The island of "El Hierro" was chosen as the perfect scenario to show the world the new 2013 swimwear collection of the top menswear brand ES Collection.
The Spanish brand, specialized in swimwear, underwear and sportswear for men, has travelled with its whole team to the island during four intense days to capture the spectacular images.
ES Collection worked closely with the council of the island and the tourism office with the purpose of displaying the images in the most remote and spectacular landscapes of El Hierro. Besides of having the luxury of having the campaign made in such beautiful scenarios, the brand served its purpose to support and promote internationally the tarnished image of the island after volcanic eruption.
"The result of combining the “Mars style” landscapes with stunning models and colourful designs probably made this campaign the best ever so far" says Joan Crisol, official photographer of the firm.
With the 2013 campaign baptized "El Hierro" the brand presents a swimwear collection produced entirely in Spain (as all ES Collection products) with first quality materials, unique design and fluor colors. In a few words, a collection unsuitable for shy people. It also incorporates its two worldwide patents, the solar tattoo and the Pack-up system in several of its models.
"In my opinion, the word that better describes this wonderful collection is AWESOME, with no doubt the best one by far”, says Eduardo Suñer, ES collection Product Manager.
Among the patents we find the Pack-up, preformed foam that helps improve the aesthetics and promote an instant effect of increasement of male attributes, in addition to not mark the swimsuit front side. But the firm not only brought to the market this innovation, but also patented the Solar Tattoo, a transparent fabric that allows the sun's rays pass through the garment and let cool forms on the skin.
ES Collection was founded in 2006 in Barcelona. Months after his first start and stunning success in Spain, began expanding to different continents (Europe, Oceania, Latin America) and is present in different countries like England, Germany, Australia, Japan, United States, Brazil, Canada…etc
Today ES Collection has over 300 representatives spread across five continents and even if the world is facing a scenario of global crisis, the company has opened in recent months four new stores in Vienna (Austria), Cologne (Germany), Mexico City and Milano (Italy).
Visit : ES Collection