Don Ed Hardy is known as "the godfather of modern tattoo", for his sophistication, depth and sense of experimentation. California native Don Ed Hardy is recognized around the world for his technical brilliance and mesmerizing imagery. Don Ed Hardy pulls from life experience to meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. This broad spectrum of taste and experience, coupled with an ongoing investigation of various art histories and a mastery of technique, give his work a unique range and depth.
Ed Hardy underwear offerings currently include both men’s briefs and men’s boxers bearing his unmistakable tattoo designs. The briefs highlight just one particular tattoo design prominently displayed right up front on the pouch of the briefs. They also include a brilliant Ed Hardy signature logo across the back created from metallic foil. The boxers (or men’s trunks) feature an “all over” placement of Ed Hardy’s tattoo art. Featured designs include “Love Kills,” “Flaming Skulls,” “Bulldogs,” and “Open-Mouthed Tigers” amongst others.