David Beckham launches his new Bodywear range for H&M at H&M, Regent Street in London, England on February 1 2012.
David Beckham was dressed in a cream thick neck cardigan and vintage jeans at a press conference to launch the long awaited range, which goes on sale in H&M stores around the world on February 2.
"Everyone needs underwear - most of the time. I think there's obviously some good underwear brands out there but there are not great ones - in my eyes - and that's why I wanted to do it myself. I know what feels good and looks good and I wanted to do something a bit different."