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Modus Vivendi : Bear Line

Modus Vivendi is proud to kick start the new year with the release of the sixth part of its 2015 campaign in which each line from its new collection is presented in a different location around the world and photographed by a selected photographer, reputed for his outstanding skills and unique style.

The five locations around the world we have visited so far are: Leicester, England (Pride Line), Newport Beach, USA (Military Line), Thessaloniki, Greece (Wolf Line), Madrid, Spain (Buddha Line) and Aix en Provence, France (Masai Line). Now we take you back to Spain and one of its southern-most regions, Tenerife in the Canary Islands, where the outstanding photographer Adrian C. Martin has photographed the new Modus Vivendi Bear Line. Well-known for its natural beauty, this location was chosen by the photographer as the back-drop for his session with Fran Otero. Martin produces a shoot full of masculinity, which ideally suits the Bear Line: strong, sexy and yet at the same time serene.

The Bear Line itself, which comprises new underwear and sportswear in two tones of grey (light grey and carbon grey) with hints of orange and red, is a line dedicated to highlighting a man’s best assets. Note Modus Vivendi’s new take on enhancing underwear, with three different cuts. There is also a handsome sleeveless, the Henley-style shirt and new, highly comfortable sweat shorts. These are all innovative designs, the outcome of untold hours of testing, not only on paper but also on real models, and, of course, manufacturing that is second to none.

Visit : Modus Vivendi | Adrian C. Martin

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Modus Vivendi : Masai Line

Just in time for Christmas, Modus Vivendi presents the fifth part of its latest campaign for 2015 in which each line from its new collection is individually presented by a selected photographer renowned for his outstanding talent and unique style.

So far we have visited four destinations (England, USA, Greece and Spain) and this time Modus Vivendi take you to France, a country synonymous with fashion and good taste and incidentally one of the brand’s strongest markets. Not to be missed! Here we take a trip to southerly Aix-en-Provence, close to the Mediterranean and home to photographer Lionel André.

This outstanding artist worked with models James Laurens and Kylani’ As Model, who strongly portray masculine ideals in their presentation of this new line of underwear and athletic loungewear, the Masai line. Dramatic and powerful, André’s shots bring us a blast of heat in the midst of winter. Brilliant colours and one of the most iconic of photographic themes, the sea, take a leading role.

With designs inspired by the Masai warriors of Kenya, the new apparel comes in true reds and black and includes favourite items such as the two styles of briefs and boxers, the langot and saruel pants, all in new colours and fabrics. The line offers also a robe, a brand new t-shirt design and lounge pants, all made of the highest quality materials and offering tremendous comfort.

Visit : Modus Vivendi | Lionel André

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Modus Vivendi : Buddha Line

Modus Vivendi proudly presents the fourth part of its latest campaign in which its new 2015 collection is presented by ten of the most individual, visionary photographers active in the world today.

After first three stops in England, the USA and Greece, the home of Modus Vivendi, they take you to Spain and its red-blooded capital, Madrid, the home of Spanish photographer Joan Crisol.

Crisol presents us with superb images of serenity, inner strength and harmony which, we feel, perfectly capture the spirit of the new Buddha line.

In fact, Christos Bibitsos, founder of Modus Vivendi, drew his inspiration for the new line from the martial arts practices of Shaolin monks, using oriental oranges and yellows to complement blacks in this wide new range of men’s underwear and loungewear.

There’s the super comfortable Buddha robe, lounge pants and converter boxers, along with some of the best-loved, highly individual Modus Vivendi designs, such as the langot, the sumo brief and sarouel pants, in new colors, patterns and fabrics.

Joan Crisol chose model Davide Zongoli for the shoot. An artist, dancer and acrobat, Zongoli’s heroic physique, focus, incredible strength and flexibility helped Crisol to create the brilliant, mesmerizing images that illustrate the Buddha line.

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