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Modus Vivendi : Melanze Swimwear Collection



Modus Vivendi's new swimwear inspired by retro Hellas.

One more line from the extensive and very diverse men's swimwear collection by Modus Vivendi has just been released!

The line is called Melanze and comprises three styles in retro style cuts and three colours. Swim briefs, biker style swim shorts and a swim singlet come as a new take on some of the great swimwear styles of the past with a modern, Modus Vivendi, twist. The melange fabric used for this collection is of the highest quality, fast drying and stretchy.

The campaign for this line was photographed on the island of Santorini, Greece by fashion photographer Vangelis Kyris. The timeless beauty of the setting matches perfectly the classic designs of the new Melanze Line of swimwear by Modus Vivendi. Model Anatoli Georgiev is posing in various locations on the island for a campaign that we think is amazing!

Credits:
Swimwear: Modus Vivendi
Photographer: Vangelis Kyris
Model: Anatoli Georgiev
Location: Santorini, Greece


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Modus Vivendi : Bear Line



Modus Vivendi is proud to kick start the new year with the release of the sixth part of its 2015 campaign in which each line from its new collection is presented in a different location around the world and photographed by a selected photographer, reputed for his outstanding skills and unique style.

The five locations around the world we have visited so far are: Leicester, England (Pride Line), Newport Beach, USA (Military Line), Thessaloniki, Greece (Wolf Line), Madrid, Spain (Buddha Line) and Aix en Provence, France (Masai Line). Now we take you back to Spain and one of its southern-most regions, Tenerife in the Canary Islands, where the outstanding photographer Adrian C. Martin has photographed the new Modus Vivendi Bear Line. Well-known for its natural beauty, this location was chosen by the photographer as the back-drop for his session with Fran Otero. Martin produces a shoot full of masculinity, which ideally suits the Bear Line: strong, sexy and yet at the same time serene.

The Bear Line itself, which comprises new underwear and sportswear in two tones of grey (light grey and carbon grey) with hints of orange and red, is a line dedicated to highlighting a man’s best assets. Note Modus Vivendi’s new take on enhancing underwear, with three different cuts. There is also a handsome sleeveless, the Henley-style shirt and new, highly comfortable sweat shorts. These are all innovative designs, the outcome of untold hours of testing, not only on paper but also on real models, and, of course, manufacturing that is second to none.

Visit : Modus Vivendi | Adrian C. Martin


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Modus Vivendi : Masai Line



Just in time for Christmas, Modus Vivendi presents the fifth part of its latest campaign for 2015 in which each line from its new collection is individually presented by a selected photographer renowned for his outstanding talent and unique style.

So far we have visited four destinations (England, USA, Greece and Spain) and this time Modus Vivendi take you to France, a country synonymous with fashion and good taste and incidentally one of the brand’s strongest markets. Not to be missed! Here we take a trip to southerly Aix-en-Provence, close to the Mediterranean and home to photographer Lionel André.

This outstanding artist worked with models James Laurens and Kylani’ As Model, who strongly portray masculine ideals in their presentation of this new line of underwear and athletic loungewear, the Masai line. Dramatic and powerful, André’s shots bring us a blast of heat in the midst of winter. Brilliant colours and one of the most iconic of photographic themes, the sea, take a leading role.

With designs inspired by the Masai warriors of Kenya, the new apparel comes in true reds and black and includes favourite items such as the two styles of briefs and boxers, the langot and saruel pants, all in new colours and fabrics. The line offers also a robe, a brand new t-shirt design and lounge pants, all made of the highest quality materials and offering tremendous comfort.

Visit : Modus Vivendi | Lionel André


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