Just in time for Christmas, Modus Vivendi presents the fifth part of its latest campaign for 2015 in which each line from its new collection is individually presented by a selected photographer renowned for his outstanding talent and unique style.
So far we have visited four destinations (England, USA, Greece and Spain) and this time Modus Vivendi take you to France, a country synonymous with fashion and good taste and incidentally one of the brand’s strongest markets. Not to be missed! Here we take a trip to southerly Aix-en-Provence, close to the Mediterranean and home to photographer Lionel André.
This outstanding artist worked with models James Laurens and Kylani’ As Model, who strongly portray masculine ideals in their presentation of this new line of underwear and athletic loungewear, the Masai line. Dramatic and powerful, André’s shots bring us a blast of heat in the midst of winter. Brilliant colours and one of the most iconic of photographic themes, the sea, take a leading role.
With designs inspired by the Masai warriors of Kenya, the new apparel comes in true reds and black and includes favourite items such as the two styles of briefs and boxers, the langot and saruel pants, all in new colours and fabrics. The line offers also a robe, a brand new t-shirt design and lounge pants, all made of the highest quality materials and offering tremendous comfort.
Visit : Modus Vivendi | Lionel André
Modus Vivendi proudly presents the fourth part of its latest campaign in which its new 2015 collection is presented by ten of the most individual, visionary photographers active in the world today.
After first three stops in England, the USA and Greece, the home of Modus Vivendi, they take you to Spain and its red-blooded capital, Madrid, the home of Spanish photographer Joan Crisol.
Crisol presents us with superb images of serenity, inner strength and harmony which, we feel, perfectly capture the spirit of the new Buddha line.
In fact, Christos Bibitsos, founder of Modus Vivendi, drew his inspiration for the new line from the martial arts practices of Shaolin monks, using oriental oranges and yellows to complement blacks in this wide new range of men’s underwear and loungewear.
There’s the super comfortable Buddha robe, lounge pants and converter boxers, along with some of the best-loved, highly individual Modus Vivendi designs, such as the langot, the sumo brief and sarouel pants, in new colors, patterns and fabrics.
Joan Crisol chose model Davide Zongoli for the shoot. An artist, dancer and acrobat, Zongoli’s heroic physique, focus, incredible strength and flexibility helped Crisol to create the brilliant, mesmerizing images that illustrate the Buddha line.
Modus Vivendi proudly presents the second part of its 2015 campaign in which its new collection is presented over a huge 10-part series in which the latest Modus Vivendi lines are sent around the globe to be worn by some of today’s most charismatic models and photographed by 10 visionary photographers.
After our first stop in Leicester, England, where we saw the Pride line sumptuously photographed by Gavin Harrison, our next stop is beautiful Newport Beach, California. The line presented is Modus Vivendi’s new Military line and the photographer who created these knock-out images is the renowned Tom Cullis. Recruiting an army of seven models (five men and two women) Cullis set to work interpreting the spirit of this new line and the results are, we think, sensational.
Xavier Guttierez, Adam Fletcher, Darrell Thomas, Matt LeMond, Rocky Russo, Mona Dash, Erin Lup and set assistant Joseph Sayers worked together with the photographer to create some of the most striking Modus Vivendi campaign images we have ever seen.
The Military line comprises boxers, briefs, jockstraps and tank tops along with hoodies, joggers and bermuda style shorts. All in khaki and black tones. A range of outstanding quality fabrics, with blends of cotton, wool, polyester and acrylic, has been used with touches of leatherette and other stylish details to create a mesmerising male clothing line, perfect for the upcoming winter.
Visit : Modus Vivendi | Tom Cullis