KINIKI was established in 1976 with one ambition - to supply style conscious men with quality men's underwear not readily available on the High Street.

KINIKI is based in Staffordshire, England, and has been in online business since 1996. The company is said to be one of the first stores to offer customers the benefit of shopping for their wares online. Starting out small, as most businesses do, the company now purports over half a million customers around the world.

KINIKI men's underwear products range from a little sexy to a little bit, as they claim, raunchy. Here's what they have to offer:

* Boxers - These are not the traditional baggy boxers you may be thinking of, KINIKI boxers are more similar to boxer briefs.

* Padded boxers - These boxers are padded on the butt for those who need a little help in that arena. The pads are lightweight and removable.

* Hipsters - Designed just like boxer briefs, but the leg is cut shorter.

* Tangas - Similar in design to men's thongs with very little material on the sides, with just an itty-bitty covering on the back, so the sides of the cheeks peek out just a little bit.

* Thongs - Kiniki thongs range from traditional to nothing but a pouch in front and few strings on the sides and back.

* G-Strings - These have a typical G-string design in a number of different bright colors like electric blue and fire engine red and bold patterns.

* Narrow pouch brief - Designed exactly like it sounds. There is a narrow pouch in the front and the back is designed similarly to the Tanga, but with a bit more cheek coverage.

KINIKI also sells men's swimwear as well as a few tan-through swim pieces for men. Tan-through pieces are items in which up to 80 percent of the suns rays penetrate the material helping to prevent tan lines.