Killer men’s innerwear collection. The advertising/creative strategy for Killer is 'International' and 'youthful'. The creative idea is based on insights derived from the lives of the youth.
"Launched in 1989, Killer is the flagship brand of the company. A power brand. A brand that is youthful, trendy, vibrant and with an attitude. The focus of the brand is 16-30 years segment. The power brand enjoys a leadership position in the premium menswear in this segment.
Killer Jeans is the largest selling denim brand in India. The brand's product line includes jeans, shirts and jackets. These are as trendy as the jeans collection and complete the attitude statement that the consumer wishes to make. In 2007, 'Killer for her' (an exclusive style statement for women) was launched. In 2009, Killer introduced a range of Killer style footwear and shoes."
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