GO SOFTWEAR ushered in a new era of men's undergarments in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear undergarments were becoming a favorite among young, image and body conscious males.

Since then the company has introduced a range of underwear, workout wear and swimwear “with an edge”. One of their most popular underwear designs was the introduction of the “low rise brief,” inspired by the popularity of the lo-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a staple in men's underwear stores across the U S A and Europe.

In addition, their Garment Dye/Basics Collection is equal in popularity with both men and women due to the unique overydye process that give each garment a rich color palette and vintage look. The collection has an array of styles to choose from including; tanks, v-tee’s, sleeveless tee’s, Cut-off shorts and their popular workout pant to name a few.