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FRENCHPAKS Alex XLW Underwear Campaign

FRENCHPAKS have just launched new campaign. This new campaign features Xavier Delarue, a French professional basket ball player. During last season, he had a contract with the Montreal Jazz team in the Canadian NBL.

The campaign was photographed by the international men’s photographer, Fred Goudon. The campaign idea is around travelling, summer, exotic beaches and discovery.

Xavier wears FRENCHPAKS Alex XLW style, an extra low rise trunk available in five colours.


FRENCHPAKS was launched by an underwear passionate in June 2012 as a new French stylish brand for men who know what they want. FRENCHPAKS represents a multi-cultural young lifestyle.

All the products are designed in Paris. They are available on the brand’s website and shipped to most countries worldwide. The underwear are pretty affordable starting at as low as 22,80 euros (30,70 USD).

FRENCHPAKS specializes in trendy designs which are low rise or extra low rise and provide a sexy fit. One of the key characteristics of the products is the excellent and comfortable support they provide. At the same time, the pouches of the underwear will enhance the owners’ masculinity and silhouette.

As an innovation in the male underwear sector, some of the styles are available in two versions : Standard and MPlus. The MPlus version provides an even stronger, but yet still comfortable support and enhances even more the one part one wants to be noticed.