David Beckham's new campaign was released worldwide on Feb 6. Director Guy Ritchie filmed the David Beckham Bodywear campaign for H&M. In this short video, David plays the role of an action hero with an incredible body and amazing soccer skills.
For the director Guy Ritchie, shooting this project was a lot of fun. “For me, this felt like more than a campaign – it was like directing a short film.” The entire film is just less than two minutes, but it tells an entire story with absolutely no dialogue. Basically, the campaign follows David chasing a Range Rover through his neighborhood, while wearing solely his boxer briefs. It truly is a beautiful sight, and it deserves a watch!
The experience wasn’t only thrilling for the director, but David enjoyed it as well. “Working with Guy has been a fantastic experience. I hope everyone has as much fun watching the film as I had making it.”
“No matter how many campaigns I do with H&M, I will never get used to seeing myself on billboards,” he said. “It’s always a surprise to me when I see them. I’m lucky to work with such great photographers and stylists, so the images are always the best they can be.”