D.HEDRAL presents brand-new fashion film "La Sirena". The love story, shot by Daniel Jaems on the sandy beaches of Barbados, stars former Scottish international rugby player Thom Evans and Brazilian model Paolla Rahmeier exploring the fragility of love.
The film celebrates D.HEDRAL’s flagship store launch later this month at 38 Neal Street, Covent Garden, London.
D.HEDRAL introduces its debut men’s beachwear collection that factors the size and shape of the bum for an improved silhouette and perfect fit.
Designed and manufactured in Italy, D.HEDRAL BEACH offers beachwear with tailored fit beyond a waistband measurement that enhances the natural bum shape with maximum comfort.
D.HEDRAL’s patented AngleFit Technology introduces three angles: 95° (Full), 115° (Average), 135° (Slim) that alter the capacity and support of the beachwear to create a perfect second skin with figure-hugging precision and zero sag.
The iconic ‘Gigolo Joe’ underwear style has been reworked into sporty beach briefs with a tonal thermotape ‘Y’ to further emphasise the man’s curves.
The ‘MF’ range offers exclusive luxury with a deep waistband, grey cord and branded metallic toggles whilst the classic ‘Hermann’ briefs add a splash of colour with bold brights including red, taxi yellow, violet and samba orange with contract cords.
‘Hector’ is the perfect style for men looking for slightly more coverage with a retro aesthetic whilst quick dry water-repellent fabric makes the ‘Horacio’ short (featuring just the one AngleFit) the ideal style for the guy on the go.
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D.HEDRAL launches a brand-new concept for Spring/Summer 2013 – Men’s seamless underwear incorporating the brand’s ‘Anglefit Technology’. With its official launch last summer D.HEDRAL transformed the way men experience underwear by introducing the ‘Anglefit’ to create a second skin for perfect fit and a visibly enhanced rear.
Now the innovative brand launches a range that boasts all the latest advances in seamless underwear with the added benefit of ‘Anglefit’ technology that stretches depending on the shape of the wearer’s bum for enhanced figure-hugging definition and extreme comfort.
Each pair of D.HEDRAL Seamless underwear boasts: • 'Anglefit' Technology to create a ‘second skin’ • Perfect Fit / Anti-sagging • Enhanced Definition and Extreme Comfort • Freedom of Movement • Quick Dry Lightweight Microfibre Fabric • Soft Texture • Ribbed Support
The debut collection offers two athletic styles (a brief and boxer short) in four classic colourways – White/Anthracite, Black/Grey, Navy/Red and Powder Blue/Grey.
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Luxury men’s underwear & beachwear brand D.HEDRAL announces ex-Scotland International rugby star Thom Evans as the face of its Spring/Summer 2013 ad campaign.
Shot on location in Greece by Daniel Jaems, the campaign features Thom wearing the iconic ‘Gigolo Joe’ briefs, classic ‘Leon’ briefs and the soon-to-launch beachwear line.
Set against an unforgiving terrain,Thom’s sporty physique and masculine sex appeal personifies D.HEDRAL’s product design and aesthetic.
“I’m excited to be fronting my first fashion campaign since signing with Select Models last year and am really enjoying the challenges that modelling and acting brings. Similar to being a sportsman, the industry demands discipline and structure.You get out what you put in.” – says Thom Evans.
Since launching last year and securing Selfridges as a worlwide stockist in December, D.HEDRAL has just launched a new website with improved e-commerce experience and the introduction of ‘D.HEDRAL STYLE’ – presenting the world of D.HEDRAL including the latest news, promotions, product offering, campaign imagery, video and editorial content.
Also launching in March 2013 is D.HEDRAL’s debut beachwear line. The men’s swim trunks, swim briefs and swim shorts boast the same innovative ‘Anglefit’ technology seen in the rear of the underwear to create an improved and more tailored fit.
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