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“Aware Soho Spring/Summer 2012 underwear collection is a celebration of what makes London one of the most exciting cities in the world. The waistband of beautiful Buckingham range is directly inspired from the Union Jack, the British national flag. It is a quirky way to reaffirm pride of being a London brand.”
Aware Soho collection called “Colour Silver”. This collection is all about color and style combined with fun! "Established in 2001 on fashionable Old Compton Street in Soho (London), Aware was the first ever men’s underwear store in the UK and soon gained international recognition when it launched its first collection in 2004. Aware’s store quickly became an institution where A-list celebrities and fashion designers from Alexander McQueen to Domenico Dolce and Stefano Gabbana would drop in when in town and stock up on funky underwear."
Aware Soho leading underwear brand since 2001. A definite favourite amongst discerning urban men, AWARE SOHO is committed to bringing fun, style, comfort and high quality to your underwear drawer. |
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