Mens specialty underwear has exploded over the last few years. Going from just a very small market segment to being practically everywhere. Giants have risen from the seemingly hundreds of brands that are now offering thongs, g strings, and jockstraps along with the more usual mix of boxers and briefs. Yet one of the original brands is hardly mentioned in any of the articles you find, and I have found my self puzzled as to why this has happened. The brand I speak of is BodyAware.com, they started in Europe over 20 years ago, and have since moved their operation to the US. They specialize in making their own products unlike many of the other websites that are carrying more of other brands then their own, yet BodyAware’s self made selection rivals that of even the biggest websites out there. Even better is that their great products are made right here in the USA.
The thing that really sets BodyAware apart from the others is the personal relationships they have with their customers. They not only listen to product ideas and suggestions, but actually encourage customers to give input. Earlier this year they held a customer design contest on their XDress Facebook page. Many companies today forget that customer are their biggest asset, and ignore the ideas their customers have. Their customer service is also top notch, any time a customer has a question they are very quick to respond, and will always go the extra mile to ensure customer satisfaction. This is why BodyAware has had loyal fans dating back to their days in Europe. In a recent survey conducted by BodyAware 17% of customers stated they have been buying from them for over 10 years, some of them for over 20. BodyAware’s customers base continues to grow at incredible rates. On the same survey BodyAware found out that over 30% of those who took the survey have been with them for one year or less.
This brings me to my main question, why do so many articles, blogs, and reviews leave out the name of such a great company? I do not know the true answer to this question, but my guess is that it is because of their small-boutique approach to the market. BodyAware does not advertise their merchandise like the other mega-sites do, nor do they send cases of their product out to reviewers so they can blog about them all over the web, in fact, BodyAware is even hesitant to wholesale to and from other companies. Instead they rely on their great products to keep the customers pouring in. It doesn’t hurt that their loyal customers have filled two Facebook fan pages with love for their favorite brand. Many of the customers even talk about other blogs they have gone to in order to spread the BodyAware name and love.
BodyAware will continue to grow as their customers continue to blog and brag for them. I just hope more of the reviewers and editorial authors catch on to this great brand, as everyone should have the opportunity to experience a brand that remembers their roots and their customers.
