aussieBum was born in 2001 as a swimwear brand on Bondi Beach, the renowned Australian beach, famous for influencing a whole new genre of sexy swimwear in the 1960’s. When founder Sean Ashby, then a self-proclaimed beach bum, realized his favorite style of bathing suit had been discontinued, he put his money where his pants are and invested his life savings into creating a company that would continue producing this iconic Australian swimwear. He named the company aussieBum, paying homage to both his Australian heritage and beach bum lifestyle. The brand’s sleek, sexy style caught on quickly with the Australian fashion set, who demanded something just as fashionable to wear during the winter months. Underwear seemed the next logical step, and 33 unique underwear styles later, aussieBum is a household name among guys who dare to express their underwear.