Disney has partnered with men’s underwear brand aussieBum in a product placement deal in the movie The Avengers.
In the movie The Avengers heroes including Iron Man (Robert Downey Jnr), Thor (Chris Hemsworth) and Captain America (Chris Evans) are seen alongside billboard ads for aussieBum within the set.
It also features Marvel characters The Hulk (Mark Ruffalo), Black Widow (Scarlett Johansson) and Nick Fury (Samuel L Jackson).
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